September 10, 2026
Drive the stretch of Rosamond Parkway where it crosses U.S. 75 on any given weekend this fall and you'll pass at least three active construction sites within a half mile of each other. Dirt lots. Silt fences. A crane or two. If you've mentioned this to a neighbor, you've probably heard some version of "oh yeah, they're building a new Kroger" as though it's one project with one timeline. It isn't. It's at least three separate developments, backed by different capital, moving at different speeds, and in one case, a fourth standalone project sitting right in the middle of them. If you're trying to figure out when your new grocery store actually opens, the name on the sign matters more than you'd think.
Here's what's actually going up, corner by corner, and why the timelines aren't what the press releases make them sound like.
Three developers and a handful of leasing brokers have put out announcements over the past year, and between them they've used at least three different project names for what is functionally one retail corridor. Untangled, it breaks down like this:
Together, Rosamond Crossing and Rosamond Town Center make up roughly 750,000 square feet, according to Chain Store Age's coverage of the June groundbreaking. Big V Property Group and The Seitz Group, the developers behind both, said Rosamond Crossing alone was already 70 percent leased to creditworthy tenants before a single wall went up. That's the headline number most coverage has repeated. What gets lost is that these are two projects with two separate construction schedules, and neither one matches the pace the marketing suggests.
Anna was recently ranked the fifth fastest-growing U.S. city among places with populations over 20,000, and three of its neighbors, Celina, Princeton, and Melissa, took the first, third, and fourth spots on that same list. That's not a coincidence and it's not just an Anna story. It's four adjacent boomtowns pulling from the same highway frontage, which explains why Big V moved on Rosamond Town Center nearly a year ahead of its own original schedule, according to CEO Jeffrey Rosenberg's comments at the June 30 groundbreaking.
There's a second piece to why this is happening now, and it has nothing to do with Anna specifically. Big V's own announcement cited data from the advisory firm Green Street showing that new retail construction nationally has grown just 0.5 percent a year over the past decade, compared with 2.5 percent annually before the 2008 financial crisis. Retail developers spent fifteen years barely building anything new. When a market finally shows the kind of population growth Collin County is showing, with a median household income near $117,000 in the county overall, the response isn't gradual. It's several developers breaking ground within months of each other on the same corridor, because the pipeline of "shovel ready" retail sites has been thin for so long that whoever moves first gets the tenants.
That's useful context if you've wondered why this all seems to be happening at once instead of one project at a time. It is happening at once, deliberately, because the capital has been waiting for a market exactly like this one.
Here's where it pays to read past the press release. When the City of Anna announced the Sprouts location in June, the framing was that a new grocery option was "coming closer to home." True, but a state construction filing tells a more specific story. According to the Texas Department of Licensing and Regulation project record for the 23,256-square-foot build-to-suit, construction isn't scheduled to start until December 7, 2026, with a completion date of September 24, 2027. That's over a year out from the announcement, and it means anyone shopping for a home or planning routines around a nearby Sprouts should think in terms of late 2027, not late 2026.
Rosamond Crossing has a similar gap between the marketing page and the developer's own numbers. Leasing materials for the site have advertised a Q4 2026 opening. But the more detailed account from Shopping Center Business, sourced directly from the joint venture, lays out a two-phase build: vertical construction on Phase I began in April 2026, with an opening still targeted for April 2027, and Phase II construction is set to begin in March 2027 for a March 2028 opening. If you're circling a date on the calendar for when Kroger opens its doors, April 2027 is the number backed by the construction schedule, not the leasing flyer.
This is a pattern worth remembering any time you see a "coming soon" sign in a fast-growing corridor. Leasing brochures are sales tools aimed at prospective tenants, and they tend to round toward optimism. Permit filings and developer press statements tend to be closer to what actually happens on the ground, because they're the documents developers use to manage their own construction loans and phasing. Rosamond Town Center's own timeline, by contrast, has been ahead of expectations, so the lesson isn't "everything runs late." It's that each project needs to be checked against its own primary source rather than assumed from the others.
For anyone commuting through the Rosamond Parkway interchange, plan on construction traffic and shifting access points through most of 2027, since Rosamond Crossing's Phase I alone runs into next spring and Sprouts won't break ground until this December. The upside is real. Once Rosamond Town Center's anchors open, Anna residents will have Hobby Lobby, T.J. Maxx, HomeGoods, Burlington, Aldi, PetSmart, Academy Sports, and an EOS Fitness within the same retail cluster, alongside a second grocery option in Kroger Marketplace and a third in Sprouts once its 2027 build wraps. That's a meaningfully different shopping map than Anna has had at any point in its history, and it's arriving inside about an 18-month window rather than trickling in over a decade.
If you've lived in Anna long enough to remember when Rosamond Parkway was mostly open land, the pace of what's rising there now says something about where this corner of Collin County is headed. Big V's own president, Kenton McKeehan, framed the strategy plainly: bring in the tenants people want and need, in a market where that kind of supply has been scarce for years. Anna happens to be one of the places where that scarcity and that demand are colliding hardest right now.
Whether you're watching this corridor take shape because you live nearby, or you're thinking about what a growing retail base means for property values and long-term plans in Anna, it helps to have someone tracking the difference between what gets announced and what gets built. That's the kind of groundwork Shawn Keefe does for clients across North Texas, whether the conversation is about a starter home two miles from Rosamond Parkway or a piece of land further out that this same growth is starting to reach. Let's Connect.
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